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Hong Kong SAR, China, November 16, 2022 – Newresearchcommissioned by FedEx Express, one of the world’s largestexpresstransportation companies, shows that small- andmedium-enterprises(SMEs) that embraced e-commerce during the COVIDpandemic areunderestimating the importance consumers now placeonsustainability in their purchase decision-making.
Seventy five percent of SMEs surveyed said their customers aremoreinterested in receiving their goods as as possible ratherthanin sustainable shopping. A similar number, 73%, thoughtthatreceiving goods as cheaply as possible is more importanttocustomers. Insights from consumers show the reality isverydifferent.
The What’sNext in E-Commerce survey polled SMEs andconsumersin 11 markets in the Asia Pacific, Middle East, and Africaregion(A***) in July 2022. The poll explored the continuingevolution ofe-commerce in the region and identified trends thatcould fueltheir future growth.
Key Finding: Consumers want both sustainability and speed
The accelerated growth of e-commerce during the COVID-19pandemicoccurred as consumer concerns over the environmentcontinued togrow. For a significant number of consumers, the futureof theplanet is top of mind, and they do not want to compromise –theywant both sustainability and speedy delivery. Across theregion,67% of those surveyed expressed as much interest inreceiving theirgoods as they did in the sustainability of theonlineshopping process.